PROFIT BY STAGING
If you want to realize a higher sales price with fewer days on market, you’ll want to consider home staging to create that powerful first impression. Typically, a potential buyer has made up their mind in just a few seconds after entering in the front door. Actually, they were already forming an opinion as they pulled into your driveway! In a buyer’s market, curb appeal, over all good condition and selective updates are especially important. For a minimal investment you can increase the perceived value of your home dramatically.
Home staging isn’t a new concept, but for many homeowners and agents, professional home staging has become an essential marketing tool to promote a home in today’s real estate marketplace. I use this tool often with great success. I will help you identify the factors that will help sell your home and I often recommend that in order to get a home into selling condition in a timely manner that you engage the serves of an experienced stager to supplement what you can do yourself. Stagers will work with the flow of a home, eliminate clutter, edit, arrange what you have and even bring in rented furniture. Together we will find the right staging professional for your home and your budget.
Make Your Home the Perfect Listing
Staged homes generally sell faster and at a higher price. While home staging starts with clearing the clutter and rearranging the furniture for a better showing presentation, it also can mean strategic updates, fresh paint and landscaping changes. By staging your home, you will motivate buyers to reach a decision sooner and you’ll encourage offers earlier in the process. Here are several factors to consider before listing your home:
- The most important step in preparing your home for sale is the process of de-cluttering. You don’t want buyers to focus on your collection of old magazines instead of noticing your new custom cabinetry.
- Tackle one closet at a time, but be sure to organize your closets until they are two-thirds full and you can see the floors.
- Take a hard look at your furniture and ask yourself if the furniture is positioned to maximize the space in the room. Does it create more light or make the room feel better. Avoid placing furniture along all four walls; instead try arranging a couple of pieces at an angle to create an area for intimate conversation.
- Take your collection of old books and magazines to be recycled.
- Less is better an often too much furniture can distract from the potential of a room.
- Don’t forget the simple yet significant improvements like keeping the lawn mowed or trimming dead branches that are too close to windows and doors.
- Porches should be un-
cluttered and free from junk.
- If necessary, power wash and repaint exposed wood including the front door. A door painted brick red can provide a punch of color that adds a lot of curb appeal.
- Add planters/pots containing brightly colored flowers on each side of the door that will invite potential buyers to come in.
- Trim or remove overgrown landscaping or consider a well chosen addition or two.
- Pots of seasonal flowers on the front porch and/or hanging baskets on the deck bring life to any home.
- Make the entrance as welcoming as possible and create a home viewing experience that potential buyers won’t forget. Fresh flowers, a new door mat and a fresh coat of paint are essential for the best first impression.
- Consider replacing any worn or tarnished hardware on the front door. It will be worth the investment.
- The entrance should be free of coat racks, hats, coats and shoes; in other words clear the clutter and make use of hall closets to simplify the entrance.
- Consider replacing any flooring material that might say “dated” to a potential buyer.
- Use a mirror or a powerful piece of artwork to create a memorable first impression.
Cleaning and Repairs
- Have your home cleaned by a professional cleaning service beyond your regular standards.
- Fix leaky faucets, repair caulking, make sure the water pressure is strong, and if necessary improve the appearance of your interior with a fresh coat of paint.
- Clean the windows and screens inside and out. Open your drapes, shades or blinds to allow as much natural light into the home as possible.
- Keep your artwork simple. Take a critical look at the pieces in each room and decide whether they add or subtract from the home’s selling potential.
- Use art to create a mood and be sure to eliminate anything overly religious or controversial that might detract from the overall feel.
Kitchens Sell Homes
- Kitchens are the most important room to stage. Make sure the kitchen sparkles. Get rid of appliances that clutter countertops, replace floor tiles or even consider a floor facelift.
- Replace fixtures and cabinetry handles for an easy/affordable update.
- Brighten the area with fresh fruit, new towels, and fresh flowers.
- If necessary add a small table lamp in dark corners.
- New faucets and sinks are affordable ways to give a new look to the most important room in the house.
Rooms with a Use
- Buyers should see a room as it was originally intended. So, if you’re using a bedroom for excess storage, stage it with bedroom furniture and return it to its original state.
- Buy real flowers! Don’t use artificial to add charm and warmth to any room.
- Add emotional warmth with throw pillows and a few dramatic plants, and candles.
- Clear off counters in the kitchen and bathrooms leaving only decorative accessories.
- Hang wind chimes outside the back door to create a soothing environment.
- Place beautiful books, pillows, or a cozy blanket around the house. Little touches are inviting.