Strictly Main Line


Selling a personal home can be daunting, but with my expertise and my company’s resources, it can be accomplished with the maximum of skill and the minimum of stress. Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way.

Initial Consultation

– Determine your needs and priorities
– Review “agency” choices and select appropriate working relationship
– Discuss Marketing Plan
– Establish pricing strategy

Design and Implement Marketing Plan

– Complete home enhancement recommendations
– Carry out scheduled marketing activities
– Show the property to brokers and prospective buyers
– Communicate with you on a regular basis
– Monitor results of marketing activities
– Modify Marketing Plan and Pricing Strategy as necessary

Review Offer(s) and Reach Agreement with Buyer

– The Buyer’s Real Estate Professional presents the offer
– Discuss and clarify proposed terms and conditions
– Negotiation; possible counter offers
– Reach final agreement

Complete Settlement Process (per purchase contract)

– Deposit Buyer’s earnest money
– Sign documents
– Title search; preliminary title report to Buyer
– Inspections
– Removal of any remaining contingencies
– Buyer’s final walk-through of property
– Loan funding/balance of funds from Buyer
– Record title
– Relocation of Seller; possession of property by Buyer

After-Sale Service

– Help you find your new home, as needed
– Assist you with relocation, as needed
– Provide resources for other after-sale home own

The Goals of Effective Marketing

To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. My marketing program has three aims:

Promote Directly to Prospective Buyers, through…

– print advertising
– the internet, through our groundbreaking web site
– yard sign
– open houses
– other marketing activities such as surround mailings, individual property web sites and more

Enlist the Efforts of Other Real Estate Professionals…

– The Keller Williams Real Estate Network
– Referral and relocation resources
– Multiple Listing Service (MLS)
– Provide resources after-sale
– Direct promotion to other real estate professionals
– Review the results of our marketing activities
– Consult with you to fine-tune our marketing strategy, as needed
– Maintain communication with you.

How Buyers Find the Home They Purchase

Home buyers may use several information sources in their search process. But they are most likely to find the home they actually purchase through a real estate professional with the other major two sources being the internet and yard signs. The trend in using the internet has shot up 27% over the last five years. Source: NAR

That’s why Keller Williams doesn’t just accept the internet. We embrace it!

Please contact me for any of your real estate needs and I will be happy to assist you.